Jansport
Toilet and Texting
Brand
ProjectToilet and Texting
Date
Jun 2024
Description
Jansport delivers a narrative-driven commercial titled 'Toilet and Texting' that captures a moment of modern communication. The spot features a young woman in a tiled restroom, grounding the brand's iconic backpack within a casual, everyday context. Developed in collaboration with agencies Party Land and HailStorm, the production leans into a clean, cinematic aesthetic. With field recording by Field Unit and post-production by Clandestino Post, the work utilizes live-action techniques to emphasize a relatable, grounded visual tone.
Style
Vertical, Cinematic
Industries
Bags & Accessories
Color
Forest Green
Caramel
Background
Bathroom
Context
TVC / TV Commercial
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