Jansport
Lasts Through It
Brand
ProjectLasts Through It
Date
Aug 2024
Description
Jansport presents 'Lasts Through It,' a commercial film that leans into the durability of their bags. The project captures a woman navigating a routine travel moment, moving from a vintage blue car into an expansive, outdoor landscape defined by rolling hills and sparse vegetation. Produced with a nostalgic aesthetic, the film utilizes live-action technique to ground the product in a tangible, everyday context. The cinematic visuals rely on natural light to highlight authentic textures, emphasizing the functional nature of the backpack in a setting that evokes a sense of travel.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Natural light
Industries
Bags & Accessories
Color
Royal Blue
Burgundy
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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