Jansport: R.I.P. Jiggy

Jun 2024

Jansport presents 'R.I.P. Jiggy,' a short-form project that focuses on a character-driven narrative set within a domestic interior. The film channels a nostalgic tone, following a young woman as she prepares to memorialize her pet, utilizing the backpack as a central object in her ritual. The production, supported by agencies Party Land and HailStorm, leans into a cinematic visual language. The live-action technique emphasizes the warm lighting and intimate scale of the scene, grounding the narrative in the everyday surroundings of the subject. Production services were provided by Field Unit, with post-production and sound design handled by Clandestino Post. The film explores domestic themes through a composed, observational perspective.

Horizontal, Cinematic, Warm, Nostalgic

Living Room

TVC / TV Commercial