Jansport
Murder of Crows
Brand
ProjectMurder of Crows
Date
Jun 2024
Description
Jansport presents 'Murder of Crows,' a commercial spot that leans into humorous, unexpected narrative pacing. The live-action project follows a protagonist navigating a suburban sidewalk while using a yellow backpack to ward off a gathering of crows. Developed by agencies Party Land and HailStorm, the production features a high-contrast suburban aesthetic defined by natural daylight. Field Unit managed production and sound design, with Clandestino Post handling post-production and visual effects to execute the film's playful tone.
Style
Horizontal, Commercial
Industries
High Street Fashion
Color
Peach
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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