Jansport presents 'Murder of Crows,' a commercial spot that leans into humorous, unexpected narrative pacing. The live-action project follows a protagonist navigating a suburban sidewalk while using a yellow backpack to ward off a gathering of crows.
Developed by agencies Party Land and HailStorm, the production features a high-contrast suburban aesthetic defined by natural daylight. Field Unit managed production and sound design, with Clandestino Post handling post-production and visual effects to execute the film's playful tone.
