Jansport: Buffer Bag
Brand
Date
Jun 2024
Description
Jansport explores the utility of the Buffer Bag in this commercial spot, which leans into the daily realities of urban transit. Developed by agencies Party Land and HailStorm, the film centres on the cramped quarters of a crowded subway train. The narrative uses a minimalist, live-action approach to frame the backpack as a functional barrier in dense public spaces. The cinematic lighting captures the tension of the commute, paired with an original sound design that highlights the proximity of fellow passengers. Production was handled by Field Unit, with post-production and additional sound design by Clandestino Post.
Style
Horizontal, Commercial, Cinematic, Minimalist
Industries
Color
Medium Grey
Powder Blue
Background
Transport Hub
Context
TVC / TV Commercial
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