Jansport
Always With You
Brand
ProjectAlways With You
Date
Aug 2023
Description
Jansport’s Always With You campaign focuses on the brand's place in daily lifestyle journeys. The promotional film highlights the functional role of the backpack through a series of candid, live-action vignettes. Featuring observational cinematography and a clean visual approach, the project captures moments of camaraderie and youth culture. Human Design led the creative direction for the campaign, while Coupe Studios provided the audio and music components.
Style
Lifestyle, Vertical, Commercial, Clean
Industries
Bags & Accessories
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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