Jagermeister USA
Welcome to D.I.C.S. | Thermal Compliance
Brand
Date
Apr 2026
Description
Jagermeister USA explores serving temperature standards in the campaign "Welcome to D.I.C.S. | Thermal Compliance." The commercial features a central subject delivering the brand's directive while positioned against a backdrop of active thermal camera monitors that capture heat signatures in real-time. Developed with agency partner Wolfgang and production house Partizan USA, the project utilizes a live-action technique to translate technical brand guidelines into a commercial format. The visuals lean into a retro aesthetic, framing the instruction through a distinct visual monitoring interface.
Style
Vertical, Commercial, Retro
Industries
Alcoholic Beverages
Color
Pure White
Burnt Orange
Background
Office
Context
TVC / TV Commercial
Associated creatives
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