Jagermeister USA
Welcome to D.I.C.S. | Social R&D Jagermeter
Brand
Date
Apr 2026
Description
Jagermeister USA presents a unique brand storytelling initiative with 'Welcome to D.I.C.S. | Social R&D Jagermeter'. This commercial campaign unfolds within a stylized, mock laboratory setting, leaning into a clinical yet vibrant aesthetic defined by crisp green lighting effects. The project features a live-action performance centered on a technician conducting social research, captured through a distinct vertical video format. The production was developed in collaboration with agency Wolfgang and production house Partizan USA to maintain a cohesive creative direction throughout the R&D-themed narrative.
Style
Vertical, Commercial, Clean
Industries
Alcoholic Beverages
Color
Pure White
Burnt Orange
Background
Medical Clinic
Context
Advertising Campaign
Associated creatives
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