Jacques Wei

Aug 2025

The Jacques Wei Fall/Winter 2025 campaign is a sharp, editorial exploration of texture and silhouette, captured by photographer Zhong Lin. The series channels a high-contrast, moody aesthetic, utilizing chiaroscuro lighting and graphic studio compositions to highlight the intricate layers and avant-garde constructions of the designer’s latest collection. Featuring model Mika Schneider, the campaign leans into a maximalist sensibility, balancing delicate lace and voluminous feathers against bold animal prints and structured leather elements. With styling by Austin Feng, the imagery employs clean, symmetrical framing and soft, directional light to ground the more experimental pieces. Beauty details are meticulously crafted by hair stylist MingHu Zhang and makeup artist Yooyo Keong Ming, with casting support by Alejandra Perez.

Vertical, Commercial

Designer Fashion

Advertising Campaign