Jacques Wei

Aug 2025

The Jacques Wei Fall/Winter 2025 campaign presents a sharp, editorial exploration of texture and silhouette. Captured by photographer Zhong Lin, the imagery leans into high-contrast chiaroscuro and clean, monochromatic studio lighting to define the collection’s intricate lace, faux-fur, and animal-print textiles. Model Mika Schneider anchors the campaign, moving through a range of sculptural poses that highlight the label's maximalist approach to layering. Stylist Austin Feng integrates delicate lace with voluminous feathers and leather, often set against stark backdrops or mirrored, symmetrical compositions. The execution maintains a polished, graphic aesthetic, accented by specialized techniques like fluid underwater distortion and precise studio portraiture.

Vertical, Commercial

Designer Fashion

Advertising Campaign