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Jacquemus: Le Turismo by Jacquemus

Date

Oct 2025

Description

Jacquemus presents Le Turismo, a fashion film that highlights the house's dedication to architectural precision and refined craftsmanship. The production moves through structured environments and Venetian canals, framing the collection through a cinematic editorial lens. The film features an elderly lead guiding viewers through the design process, punctuated by hand-drawn sketches and chalkboard diagrams. The visual language favors clean, minimalist backdrops and crisp lighting, emphasising the technical detail behind each piece of apparel in a live-action technique.

Style

Vertical, Cinematic, Clean, Minimalist

Color
Pure White
Camel
Context

Advertising Campaign, Brand Film / Corporate Video

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