The Jacquemus Bridal 2024 campaign translates the brand’s signature playfulness into a coastal wedding narrative. Shot by photographer Oliver Hadlee Pearch, the series leans into editorial aesthetics, moving between candid, celebratory group portraits and structured, monochromatic fashion studies. The imagery utilizes natural light to highlight textures across a range of formalwear, from traditional white bridal gowns and tailored suits to bold crimson dresses and striped sarongs.
Fashion editor and stylist Katie Burnett curates a versatile wardrobe that oscillates between classic ceremony attire and avant-garde luxury fashion. Set design by Felix Gesnouin grounds the collection in lush, open-air environments—spanning coastal cliff sides, sandy beaches, and manicured hedges. With hair styling by Ramona Eschbach and makeup by Vanessa Bellini, the project captures a high-end, editorial look that emphasizes clean lines and spontaneous movement.
