Jacquemus: Going Bananas for Jon Gries

Apr 2025

For the Jacquemus campaign titled Going Bananas for Jon Gries, actor Jon Gries steps into a series of surreal, observational portraits that lean into a distinct retro aesthetic. Captured across expansive, grassy landscapes, the series utilizes natural light and an earthy, muted palette to ground its theatrical, often absurd compositions—from topiary sculptures to astronaut-inspired tailoring. Photographer Andrew Jacobs captures the project with an analogue film sensibility, emphasizing the playful, deadpan delivery of the subject. The visuals are defined by consistent fashion styling by Jay Massacret and precise, clean set design by Patience Harding, which together craft a lighthearted narrative that sidesteps traditional luxury tropes for something more idiosyncratic.

Editorial, Vertical, Warm

Analogue / film, Natural light

Advertising Campaign