Jacquemus

Apr 2025

For the Jacquemus campaign 'Going Bananas,' actor Jon Gries steps into a series of surreal, editorial vignettes that blend high fashion with deadpan humor. Set against expansive, minimalist outdoor landscapes, the project channels a retro sensibility, utilizing soft natural light and the warm, grainy texture of analogue film to ground its whimsical motifs. Photographer Andrew Jacobs captures Gries in an array of staged, absurd scenarios—from interacting with topiary sculptures and lawn tractors to staged moments on a golf course. The visual narrative is defined by the collaborative efforts of fashion editor and stylist Jay Massacret and set designer Patience Harding, whose work integrates vibrant, tactile elements into the serene, grassy backdrops.

Editorial, Vertical, Warm

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign