Jack in the Box: Angry Monster Tacos - Taco Truck
Brand
Date
Sep 2023
Description
Jack in the Box expands its menu with the Angry Monster Tacos campaign, centered on a spooky, nighttime food truck aesthetic. The creative, led by agency TBWA Chiat Day LA, leans into a cinematic, moody atmosphere to highlight the limited-time offering. The commercial utilizes a gritty live-action technique to establish a Halloween-themed setting in a quiet suburban environment. By pairing the iconic Jack character with a mysterious, dark-toned food truck design, the production leans into high-contrast visuals to lean into the brand's playful narrative.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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