J. Crew
Summer 25
May 2025
The J. Crew Summer 25 campaign captures a leisurely, sun-drenched approach to warm-weather dressing, leaning into a casual Mediterranean aesthetic. Shot with an analogue film sensibility, the project channels a candid, lifestyle-oriented atmosphere through scenes of coastal travel, sailing, and open-air dining. Photographer Laura Jane Coulson frames the collection against rugged shorelines, rustic village architecture, and sun-washed decks, utilizing natural light and golden hour tones to highlight fabric textures and relaxed tailoring. Creative direction from Franck Durand anchors the narrative in an authentic, unposed mood, supported by fashion styling from Gabrielle Marceca. Models Greta Hofer, Jeranimo van Russel, Kit Butler, and River Klein anchor the series, with hair styling by Joseph Pujalte and makeup by Celine Martin providing a polished, sun-kissed finish.
Editorial, Vertical, Warm
Natural light, Analogue / film
High Street Fashion
Advertising Campaign
