J. Crew: Summer 25

May 2025

J. Crew’s Summer 25 campaign captures a sun-drenched, coastal aesthetic through a series of candid editorial vignettes. Photographed by Laura Jane Coulson under the creative direction of Franck Durand, the project leans into a relaxed, Mediterranean-inspired atmosphere that emphasizes texture and natural, golden-hour light. The series features diverse models in sun-kissed styling by Gabrielle Marceca, utilizing a palette of vibrant knits, classic stripes, and airy linens. Beyond traditional fashion portraiture, the narrative moves through authentic lifestyle moments—from casual outdoor dining and moped rides through village streets to maritime scenes aboard sailboats. Utilizing analogue film and a clean, observational lens, the work highlights the tactile quality of the collection’s seasonal apparel against rustic architectural backdrops.

Editorial, Vertical, Warm

Natural light, Analogue / film

Advertising Campaign