Model wearing a red strapless top and long white skirt seated on a wooden railing overlooking the sea for J. Crew Summer 25.

Young woman in white dress resting on wooden chairs on a seaside balcony with ocean and beach umbrellas in the background.

Group of young models holding ice cream cones while sitting outdoors on stone steps near blue railings for J. Crew Summer 25.

Group of diverse models eating ice cream on outdoor stone steps for J. Crew Summer 25 campaign photographed by Laura Jane Coulson.

Three models smiling inside a cafe setting for J. Crew Summer 25 campaign photographed by Laura Jane Coulson.

Model lying on rocks by the ocean wearing a light-coloured suit for J. Crew Summer 25 campaign photographed by Laura Jane Coulson.

Man wearing tan trousers and striped shirt on a sailboat with another man relaxing in the background

Model wearing a light pink slip dress and pink sweater by the water for J. Crew Summer 25

Woman with long brown hair wearing a blue cardigan and patterned skirt standing next to a yellow Ape vehicle

Five models relaxing along a concrete sea wall under a wide blue sky with a yellow moped parked below for J. Crew Summer 25.

Two female models in white summer apparel posing on a rustic wooden porch for J. Crew Summer 25 campaign.

Two female models posing outdoors against a white wooden wall in swimwear and a pink slip dress for J. Crew Summer 25

Two women seated on the deck of a sailboat looking back over their shoulders with water in the background.

Model seated on the bow of a sailboat on calm water wearing a knitted lavender shirt and white shorts for J. Crew Summer 25.

Model in a white dress bending down to touch the ocean surf on a sandy beach under a blue sky.

Three models walking outdoors in front of a rustic stone wall for J. Crew Summer 25 campaign

Two women seated in plastic chairs outdoors by a waterfront for J. Crew Summer 25 campaign by Laura Jane Coulson.

Young man lying on a wooden boat deck with his head resting on a woman's lap, wearing a dark sweater and striped shorts

Model in white embroidered dress leaning against a light wall with arms raised, photographed by Laura Jane Coulson for J. Crew Summer 25.

Smiling man driving a bright green moped with a woman riding behind him on an urban street

J. Crew Summer 25 2025

About

J. Crew’s Summer 25 campaign captures a sun-drenched, coastal aesthetic through a series of candid editorial vignettes. Photographed by Laura Jane Coulson under the creative direction of Franck Durand, the project leans into a relaxed, Mediterranean-inspired atmosphere that emphasizes texture and natural, golden-hour light. The series features diverse models in sun-kissed styling by Gabrielle Marceca, utilizing a palette of vibrant knits, classic stripes, and airy linens. Beyond traditional fashion portraiture, the narrative moves through authentic lifestyle moments—from casual outdoor dining and moped rides through village streets to maritime scenes aboard sailboats. Utilizing analogue film and a clean, observational lens, the work highlights the tactile quality of the collection’s seasonal apparel against rustic architectural backdrops.