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ProjectSummer 25
Group of diverse models eating ice cream on outdoor stone steps for J. Crew Summer 25 campaign photographed by Laura Jane Coulson.

J. Crew Summer 25 2025

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Captured by photographer Laura Jane Coulson for J. Crew's Summer 25 project, this editorial image features a group of diverse models relaxing together on outdoor stone steps. Creative directed by Franck Durand, with styling by Gabrielle Marceca, hair by Joseph Pujalte, and makeup by Celine Martin, the scene portrays a candid, sunlit moment. Models Greta Hofer, Jeranimo van Russel, Kit Butler, and River Klein are gathered closely, holding and eating ice cream cones. Towels in bright hues of pink, yellow, and blue hang over a railing in the background, reinforcing the casual coastal atmosphere. The natural lighting and relaxed poses highlight the breezy, lifestyle-oriented aesthetic of the collection.