IVF Australia
Boost the W@#kforce
Brand
ProjectBoost the W@#kforce
Date
Feb 2026
Description
IVF Australia tackles workplace fertility awareness with 'Boost the W@#kforce,' a commercial spot directed by Cocogun. The project employs a humorous narrative, centering on a protagonist who utilizes a megaphone to address workers across varied settings including offices, gyms, and cafes. Produced by Mica Studios, the campaign leans into cinematic framing and clean visual execution. The work utilizes a live-action technique to translate sensitive topics into a public-facing dialogue.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Public Awareness
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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