Guzman y Gomez
All In - Fries
Sep 2026
Guzman y Gomez transforms the humble fry into a high-energy centerpiece in their latest campaign, All In - Fries. Moving beyond traditional fast-food marketing, this project leans into an authentic documentary aesthetic that highlights the sensory details of the kitchen environment. The film utilizes a dynamic live-action technique to capture the preparation process, starting with the visceral sizzle of fries hitting the fryer and ending with the careful application of Chipotle salt. By employing quick cuts interspersed with deliberate slow motion, the production emphasizes the textures and golden hues of the food, turning a standard commercial kitchen sequence into a rhythmic, compelling visual narrative. The creative direction, led by Cocogun, ensures the brand identity remains front and center while focusing on the efficiency and fresh ingredients defining the Guzman y Gomez experience. Supported by the rhythmic sound design from Electric Sheep and the production prowess of Collider, the piece avoids the polished artifice often found in the food and beverage industry. Instead, it leans into a grounded, lifestyle-driven realism that honors the craft behind the speed. Every frame feels deliberate, balancing high-octane kitchen action with an elevated editorial lens that makes the product feel both accessible and carefully crafted. This is a masterful display of how to elevate a staple menu item through thoughtful cinematography and disciplined storytelling.
Documentary, Lifestyle, Commercial, Action
Live-action Technique, Slow motion
Fast Food, Food & Beverage
