Guzman y Gomez
All In - Clean Food
Sep 2026
Guzman y Gomez leans into the raw energy of their kitchen with the All In - Clean Food campaign, a high-octane commercial production that recalibrates the aesthetic of fast-casual dining. Developed by agency Cocogun with production heavyweights Collider, the film discards static product shots in favor of a visceral, sensory experience centered on the preparation of fresh ingredients. The visuals rely on rapid-fire, close-up cinematography to capture the tactile reality of the kitchen, from the precise slicing of ripe avocados to the sizzling agitation of fresh cilantro in a hot pan. By utilizing a live-action technique interspersed with tight, rhythmic slow motion, the piece successfully elevates the humble prep station into a site of culinary craftsmanship. The lighting remains crisp and bright throughout, ensuring the focus stays anchored on the ingredients' textures rather than glossy artificiality. With nuanced sound design from Electric Sheep adding an percussive backbone to the edit, the campaign functions as an energetic testament to the brand's commitment to clean, quality food. Every frame feels deliberate, shedding the polished veneer often associated with food advertising to instead highlight the authentic, kinetic motion of chefs at work. This cinematic approach effectively translates the chaotic intensity of a busy restaurant line into a focused, mouth-watering narrative that speaks directly to the modern consumer's growing demand for transparency and ingredient integrity.
Commercial, Cinematic, Action
Live-action Technique, Slow motion
Restaurants, Food & Beverage
