The ISAMAYA Spring 2025 campaign presents a series of beauty portraits that lean into futuristic and avant-garde themes. Captured by photographer Hugo Comte, the collection emphasizes high-gloss finishes and intricate cosmetic textures through a clean, polished lens. The imagery utilizes studio lighting and macro techniques to highlight metallic palettes and sculptural makeup application.
Creative direction for the beauty artistry is led by Isamaya Ffrench, who also features on-camera alongside model Koujayn Wiew. With casting by Abi Corbett, the campaign maintains a consistent, minimal aesthetic that focuses on sharp detail, reflective surfaces, and bold color expressions across a range of commercial and editorial compositions.
