Isabel Marant

Apr 2026

Isabel Marant reclaims its signature nonchalance with the latest campaign for the Iconic Bekett sneaker, a definitive staple of the brand's storied luxury fashion identity. Captured through the lens of photographer Anthony Seklaoui, the series leans into an editorial sensibility that feels both nostalgic and distinctly contemporary. By utilizing sharp studio strobe lighting against a pristine, seamless background, the campaign emphasizes the architectural silhouette of the Bekett high-top while allowing the tactile quality of the textured tailoring to take center stage. Fashion editor Emmanuelle Alt curates an ensemble that balances structured vertical stripes with a relaxed, effortless slouch, perfectly echoing the sneaker's long-standing status as a cult-favorite piece of footwear design. Model Marta Wieczorek grounds the imagery, her direct gaze and voluminous, loose waves anchoring the portraiture in a raw, authentic energy that rejects over-production. Complementary artistry from hairstylist Damien Boissinot and makeup artist Christelle Cocquet further elevates the aesthetic, bridging the gap between high-fashion editorial polish and street-ready urbanity. By focusing on clean lines and bold typography, the project avoids unnecessary distraction, effectively positioning the Bekett at the intersection of refined luxury and timeless design. This collection serves as a reminder of how precise art direction and deliberate, minimalist framing can reinforce a house's heritage while propelling its most recognizable icons firmly into the future of global fashion.

Editorial, Portrait

Studio strobe

Luxury Fashion Houses, Fashion