Isabel Marant

May 2026

The Isabel Marant x Havaianas 2026 campaign captures the intersection of high-fashion sensibility and effortless coastal leisure, marking a compelling collaboration within the fashion industry. Under the creative direction of Kim Bekker, the project leans into a narrative of intimate summer discovery, brought to life through the lens of photographer Anthony Seklaoui. The imagery alternates between serene, natural light sessions at the shoreline and sharp, high-contrast flash photography, creating a visual duality that speaks to both daytime relaxation and nocturnal energy. Styled by Emmanuelle Alt, the collection is grounded by the relaxed, vacation-ready aesthetics modeled by Marlon Teixeira and Mia Armstrong, whose natural chemistry grounds the editorial vision in authentic human connection. Whether set against the sun-warmed rocks of a rugged coastline during golden hour or traversing paved streets after dark, the campaign maintains a sophisticated, lifestyle-focused narrative. The deliberate use of direct flash highlights the textured embroidery and frayed details of the garments, while the natural light compositions emphasize the soft, warm tones of the setting. By blending these disparate technical approaches, the creative team successfully elevates the humble flip-flop to a centerpiece of summer luxury, solidifying the collaboration as a defining moment for both brands as they merge artisanal detail with globally recognized, everyday footwear.

Lifestyle, Editorial

Natural light