Intuit QuickBooks
Pie Charts and Mash
Brand
ProjectPie Charts and Mash
Date
Nov 2024
Description
Intuit QuickBooks takes to the streets of London in this commercial campaign, 'Pie Charts and Mash,' which brings the brand's presence directly to a bustling stadium queue. The project centers on a branded vending kiosk designed to engage fans through a tactile, real-world activation. The film leans into a live-action technique, capturing candid crowd interactions alongside close-ups of the product. The visual language utilizes a desaturated palette paired with warm lighting tones to ground the activity in the candid energy of a public environment.
Style
Horizontal, Commercial, Desaturated, Warm
Industries
Enterprise & B2B Software
Background
Sports Venue
Context
TVC / TV Commercial
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