Intuit QuickBooks brings its enterprise software platform into the public sphere with the campaign 'Pie Charts and Mash.' This commercial project captures a brand-led activation situated outside a stadium in London, where pedestrians engage with a custom kiosk offering warm pies.
The production, created by FCB London, utilizes a live-action technique to document candid interactions between the public and the branded installation. The visual execution leans into a desaturated aesthetic punctuated by warm, natural daylight, framing the interaction within a bustling urban environment.
