Intuit QuickBooks: Pie Charts and Mash
Brand
Date
Nov 2024
Description
Intuit QuickBooks brings its enterprise software platform into the public sphere with the campaign 'Pie Charts and Mash.' This commercial project captures a brand-led activation situated outside a stadium in London, where pedestrians engage with a custom kiosk offering warm pies. The production, created by FCB London, utilizes a live-action technique to document candid interactions between the public and the branded installation. The visual execution leans into a desaturated aesthetic punctuated by warm, natural daylight, framing the interaction within a bustling urban environment.
Style
Horizontal, Commercial, Desaturated, Warm
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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