This commercial campaign for Intuit QuickBooks, titled West Ham, balances intimate domestic scenes with the high-energy environment of professional sports. The narrative shifts from a softly lit interior bedroom setting to the active atmosphere of a football pitch, featuring team interviews and match-day imagery.
Produced by 456 Studios with agency support from FCB London, the spot employs live-action technique and nostalgic visual cues. Post-production and VFX were managed by 1920 VFX, utilizing dynamic cuts and vibrant color grading to bridge the gap between fan-focused perspectives and professional team interactions.
