Intuit QuickBooks showcases the daily realities of small business ownership in its latest campaign, Utter Waffle. The commercial focuses on the operational flow of a mobile food truck and the welcoming atmosphere of a local cafe, capturing interactions between business partners and their customers.
Produced by FCB London, 456 Studios, and 1920 VFX, the project employs a live-action technique to portray authentic, slice-of-life moments. The visual execution leans into natural light and warm, clean aesthetics to ground the narrative in the day-to-day operations of the finance and service sectors.
