Intuit QuickBooks highlights the operational resilience of elite achievers in its latest campaign, Built Different. The commercial spot positions professional athletes, including ice hockey star Cale Makar, alongside business professionals to draw parallels between high-stakes performance in sports and business management.
Produced with creative input from FCB Montréal and Alma Miami, the project leans into a cinematic aesthetic. The visual narrative unfolds within a stark, futuristic corridor marked by glowing neon frames, utilizing live-action techniques to maintain a clean, high-contrast look that emphasises the subject's movement through each illuminated transition.
