Intuit QuickBooks highlights the intersection of entrepreneurial drive and professional performance in the 'Built Different' commercial campaign. The spot features a sequence of business owners and athletes moving through a futuristic, high-contrast corridor.
Produced by Holiday Films and Cinélande, the creative direction from FCB Montréal emphasizes a cinematic aesthetic. The production utilizes live-action techniques, defined by dramatic geometric lighting and deep shadows that highlight textures across professional attire and athletic gear.
Visual depth is further supported by post-production and VFX work from CAG and Alter Ego, contributing to the vertical, neon-infused look of the film.
