Intercontinental: Hotel Group Brand Launch
Brand
Date
Jan 2025
Description
Intercontinental unveils its latest brand identity through a cinematic campaign that explores the intersection of global travel and refined hospitality. The project frames the travel experience across a diverse visual narrative, moving from expansive coastal resort architecture to the intricacies of boutique urban exploration. Produced by Rabbit, the film leans into a warm aesthetic, balancing the stillness of luxury leisure with the movement of international adventure. Through live-action technique, the narrative captures a sequence of lifestyle scenes that emphasize the brand’s positioning within the travel and hospitality sector.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Context
Brand Film / Corporate Video
Associated creatives
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