Intercontinental
Hotel Group Brand Launch
Brand
ProjectHotel Group Brand Launch
Date
Jan 2025
Description
This brand launch for Intercontinental explores the intersection of international travel and local culture through a series of refined sequences. The film moves from coastal resort architecture and oceanfront leisure to intimate scenes of craftsmanship and urban exploration, establishing a narrative of global discovery. Produced by Rabbit, the piece employs a cinematic live-action technique to translate the scale of the hotel group into a grounded, sophisticated visual language. The edit leans into a warm palette, balancing expansive views of luxury destinations with tactile details like traditional shoemaking and boutique storefronts.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Hotels
Context
Brand Film / Corporate Video
Associated creatives
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