Intercity’s 'Make Someone’s Day' commercial is a narrative-driven travel campaign that captures a quiet moment of departure. The spot follows the journey of a forgotten teddy bear as it travels from an urban street to a scenic rural destination, highlighting the service through a lens of storytelling.
Produced by Rabbit and developed by Special Group Auckland, the project utilizes cinematic framing and a desaturated aesthetic to guide the viewer through the travel experience. The film leans into a live-action technique, focusing on the movement between city transit and open landscapes.
