Intercity
Make Someone's Day
Brand
ProjectMake Someone's Day
Date
Jan 2025
Description
Intercity’s 'Make Someone's Day' campaign leans into a narrative approach, tracing the journey of a forgotten toy through an urban environment to a quiet, scenic rural conclusion. The film utilizes a cinematic framing style to anchor its visual storytelling. Developed by Special Group Auckland with production and post-production by Rabbit, the project employs a live-action technique paired with a desaturated color palette to maintain its measured tone. The work captures a short-form episodic travel story that moves from domestic interiors to the transit landscape.
Style
Horizontal, Cinematic, Desaturated
Industries
Airlines
Background
Hallway
Context
TVC / TV Commercial
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