Intercity: Make Someone's Day
Brand
Date
Jan 2025
Description
Intercity’s 'Make Someone’s Day' commercial is a narrative-driven travel campaign that captures a quiet moment of departure. The spot follows the journey of a forgotten teddy bear as it travels from an urban street to a scenic rural destination, highlighting the service through a lens of storytelling. Produced by Rabbit and developed by Special Group Auckland, the project utilizes cinematic framing and a desaturated aesthetic to guide the viewer through the travel experience. The film leans into a live-action technique, focusing on the movement between city transit and open landscapes.
Style
Horizontal, Cinematic, Desaturated
Industries
Background
Hallway
Context
TVC / TV Commercial
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