Institute of Contemporary Arts
Brand Identity
Nov 2022
The Institute of Contemporary Arts brand identity project establishes a comprehensive visual language spanning physical signage, outdoor advertising, and digital platforms. The system centers on bold, expressive typography layered with monochromatic color blocks and high-contrast portraiture, creating a graphic aesthetic that integrates across various touchpoints. Led by graphic designer Chris Chapman, the identity incorporates dynamic motion graphics developed by Jack Collis. Architectural photography by Philip Vile documents the application of these elements, from large-scale wheat-pasted posters and billboards to interior wayfinding and digital interface designs. The resulting output utilizes a clean, geometric approach to define the institution's presence in both the built and digital environment.
Horizontal, Clean, Commercial
Digital Media & Publishers
