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ProjectBrand Identity
Three pasted posters featuring portraits of Tilda Swinton, David Bowie, and Steve McQueen with typographic quotes by the Institute of Contemporary Arts.

Brand Identity 2022

Associated creatives

Chris Chapman
Chris ChapmanGraphic Design
Jack Collis
Jack CollisMotion
Philip Vile
Philip VilePhotography

Tags

posters on brick wallpostersbrick walltypography postersadvertising posters

Description

Three wheat-pasted posters are mounted adjacently on a textured grey brick wall, showcasing the brand identity project for the Institute of Contemporary Arts. The left poster features a portrait of Tilda Swinton overlaid with bold red typography reading THE ICA IS HOLDING AND PROTECTING THE COURSE FOR THE BRIGHTEST HORIZON. The central poster displays a black and white portrait of David Bowie partially obscured by large geometric pink letterforms and circles. The right poster features a portrait of Steve McQueen wearing glasses, accompanied by green typography that reads THE ICA IS THE START OF MY BEGINNING. The composition is captured head-on in daylight, presenting a flat graphic display of paste-up street advertising.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Jet Black (40%)
Pure White (30%)
Crimson (30%)

Background

Road

Context

Out of Home (OOH)