Agua de Madre

Jun 2025

This brand identity project for beverage company Agua de Madre establishes a vibrant visual language across product packaging, out-of-home advertising, and shipping materials. Developed by graphic designer Chris Chapman, the identity leans into a high-energy aesthetic defined by saturated color blocking and retro typography. The design system integrates bold, vector-style illustrations with playful messaging to distinguish the water kefir brand within the food and beverage sector. Execution across the campaign relies on clean, commercial photography and 3D render techniques to highlight product versatility. The visual identity remains consistent through the use of high-contrast palettes and detailed typographic labels, creating a modern, cohesive look for both glass bottled products and aluminium cans.

Horizontal, Commercial, Warm

Beverages

Solid Colour

E-commerce / Product