Impressed Brand Identity 2024

About

A grid of black and white wheatpasted posters featuring bold geometric concentric circle and square designs for the brand Impressed is displayed across a distressed, peeling concrete and plaster wall. The top-left poster shows tearing and curling paper edges, exposing the layered wheatpaste beneath. Natural daylight casts diagonal shadows across the lower portion of the urban installation. The composition captures industrial texture and graphic branding elements pasted onto an exterior surface.