Impossible Foods: Tree
Brand
Date
Apr 2023
Description
Impossible Foods explores the connection between nature and plant-based production in this project titled 'Tree.' The work features intimate, live-action sequences that focus on tactile textures, from delicate pink blossoms to the rugged surface of tree bark, rendered through a cinematic lens. Developed by the team at Deloitte Digital, the piece utilizes soft, natural light and a shallow depth of field to create a quiet, contemplative atmosphere. The visual narrative is punctuated by text overlays that frame the brand’s messaging regarding the environmental impact of food choices.
Style
Vertical, Cinematic, Warm
Techniques
Natural light
Industries
Color
Blush
Beige
Background
Forest
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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