Impossible Foods: The Walk
Brand
Date
May 2024
Description
In a new campaign for Impossible Foods, creative agency Erich & Kallman lean into a comedic narrative to showcase the brand's plant-based product range. Titled The Walk, the spot features a lead character navigating various social environments—from backyard barbecues to competitive eating events—while highlighting burgers, hot dogs, and meatballs. The project utilizes a live-action technique with a focus on clean, vibrant outdoor lighting and naturalistic domestic interiors. The production, handled by Good Oil, captures the brand’s positioning through a series of relatable, high-energy scenarios.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Burnt Orange
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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