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BrandILOT
ProjectBrand Identity
Orange and red balloons shaped like a flower attached to a bottle neck against a blue background with green vertical text stripes

ILOT Brand Identity 2022

Associated creatives

Deux Huit Huit
Deux Huit HuitGraphic Design
Virginie Gosselin
Virginie GosselinPhotography

Tags

balloon flowerorange balloonsred balloonsglass bottleflower shaped balloons

Description

This brand identity project for ILOT by Virginie Gosselin and Deux Huit Huit features a striking visual composition. A bottle neck anchors a string attached to a floral arrangement made of vibrant orange and red balloons against a light blue sky backdrop. To the left, repeated black text reading ASCENSION is set against bold green vertical bands, creating a graphic contrast. The composition blends clean commercial styling with playful sculptural elements under bright natural lighting.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Beverages

Color

Burnt Orange (50%)
Scarlet (30%)

Background

Clear Sky

Context

Advertising Campaign