IKEA collaborates with the World Surf League (WSL) in this documentary project, charting the convergence of industrial design and professional surfing culture. Directed by Alice Gu, the film explores the evolution of sustainable surf equipment, tracking the lifecycle of wooden handplanes from preliminary sketches to final production.
The narrative transitions between workshop prototyping and coastal waters, highlighting the technical craftsmanship required to fuse contemporary manufacturing with maritime utility. The production, handled by Good Times, utilizes a vertical, live-action technique to document the artisans and athletes behind the collection.
