IKEA
World Cup - Gutierrez Family Lineup
Brand
Date
Jun 2026
Description
IKEA taps into the communal energy of sports with this commercial spot, focusing on the gathering of family and friends during a match. The film highlights the brand's living room furniture, showcasing seating and decor arrangements tailored for home entertainment. Produced with the creative support of agency alma, the work leans into a clean and warm aesthetic. The production employs a classic live-action technique, utilizing warm interior lighting to frame the domestic space as a lively hub for celebration.
Style
Horizontal, Commercial, Warm, Clean
Industries
Big Box Retail
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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