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IKEA

World Cup - Gutierrez Family Lineup
Brand
Date

Jun 2026

Description

IKEA taps into the communal energy of sports with this commercial spot, focusing on the gathering of family and friends during a match. The film highlights the brand's living room furniture, showcasing seating and decor arrangements tailored for home entertainment. Produced with the creative support of agency alma, the work leans into a clean and warm aesthetic. The production employs a classic live-action technique, utilizing warm interior lighting to frame the domestic space as a lively hub for celebration.

Style

Horizontal, Commercial, Warm, Clean

Industries

Big Box Retail

Background

Living Room

Context

TVC / TV Commercial

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