IKEA: World Cup - Gutierrez Family Lineup
Brand
Date
Jun 2026
Description
IKEA taps into the communal energy of sports viewership with this commercial spot, focusing on the living room as a hub for gathering and entertainment. The narrative centers on a family and friends unit during a match, highlighting the brand's seating and table range within a lived-in, domestic setting. The execution leans into a clean, live-action technique, utilizing warm interior lighting to frame the modern furniture and decor. Created in collaboration with agency alma, the work centers on the functional integration of home furnishings within the context of communal leisure.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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