IKEA: The Troll
Brand
Date
Jan 2023
Description
IKEA’s The Troll is a cinematic narrative piece that leans into atmospheric storytelling. The project navigates between two distinct visual modes: a suspenseful, rain-drenched nighttime sequence set on a forest road and a contrasting series of daytime shots across open rural landscapes. Produced by Division and Photoby with creative work from agency Rethink, the film utilizes live-action technique to establish its tone. Post-production and VFX were managed by Nimiopere, Parliament, and Color Collective, while Vapor Music provided the sound design to ground the film's shift from tension-heavy dark environments to expansive, overcast daylight scenes.
Style
Horizontal, Cinematic
Context
Advertising Campaign
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