IKEA: The Lamp
Brand
Date
Feb 2023
Description
IKEA explores the emotional connection to home furnishings in this narrative commercial, 'The Lamp.' The spot centers on the journey of a desk lamp, transitioning from the warmth of an interior living space to the cool, quiet atmosphere of a city street. Developed by the agency Crispin with production by MJZ, the film utilizes cinematic lighting to anchor the object's perspective. The execution relies on live-action techniques to contrast intimate domestic settings with external urban environments, complemented by sound design from MIT Our Sound and post-production work by Spot Welders.
Style
Horizontal, Cinematic, Warm
Industries
Color
Scarlet
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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