IKEA: Swapping
Brand
Date
May 2023
Description
IKEA explores the concept of home swapping in this commercial spot, focusing on the practical side of shifting domestic living arrangements. Featuring a casual conversation between neighbors and an IKEA employee, the production leans into a conversational aesthetic that emphasizes everyday utility within a rustic, wood-paneled setting. The project features production by Tool and creative development by Crispin Poster Bogusky. Captured with natural light, the film utilizes a clean, live-action technique to highlight domestic decor and living spaces, grounding the retail narrative in a suburban environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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