IKEA: Slice of Life: The 4th Roommate
Brand
Date
Sep 2023
Description
IKEA explores the intersection of domesticity and character-driven storytelling in Slice of Life: The 4th Roommate. The project takes the form of an animated video that centers on a curious calico cat navigating the various spaces of a furnished apartment. Produced by Hornet, the piece leans into a distinct 2D animation style to document the daily rhythms of home life. The narrative follows the cat as it observes an artist at work and an individual cooking, utilizing cinematic lighting to ground the animation in a familiar, cozy domestic setting.
Style
Vertical, Cinematic
Techniques
Animation
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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