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IKEA: Slice of Life: Study

Brand
Date

Sep 2023

Description

IKEA’s Slice of Life: Study animation follows the daily routines of students within domestic environments. The project focuses on character-driven storytelling, illustrating moments of study and rest through an integrated approach to living spaces. Produced by Hornet, the commercial utilizes a clean animation style to detail kitchens, bedrooms, and study areas. The narrative leans into relatable, everyday experiences, capturing the rhythms of student life within the warm, detailed settings.

Style

Documentary, Horizontal, Commercial, Clean

Techniques

Animation

Industries
Background

Living Room

Context

Brand Film / Corporate Video

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