IKEA: Slice of Life: Compromise
Brand
Date
Sep 2023
Description
IKEA explores the realities of shared student living in the animated commercial titled Slice of Life: Compromise. Produced by Hornet, the film depicts the negotiation of personal space within a cluttered dormitory room. Using hand-drawn 2D animation and warm interior lighting, the narrative highlights the day-to-day dynamic between two roommates. The project leans into a retro aesthetic to frame the humorous contrast between student lifestyle habits.
Style
Horizontal, Commercial, Retro
Techniques
Animation
Industries
Color
Navy
Pure White
Camel
Background
Bedroom
Context
Advertising Campaign, Brand Film / Corporate Video
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