IKEA
Red Chair
Brand
ProjectRed Chair
Date
Jan 2026
Description
IKEA presents 'Red Chair', a visual project that explores still-life composition through an artistic lens. The production centres on an oil paint-style depiction of a vibrant wooden chair, detailed with peaches and mounted within an ornate gold frame. Developed by agency Memac Ogilvy and production house Papercuts, the project utilises an earthy colour palette against a clean background. The composition employs expressive brushwork to define its vertical aesthetic.
Style
Artistic, Vertical, Earthy, Clean
Techniques
Oil paint
Industries
Grocery
Color
Crimson
Sky Blue
Pure White
Context
Advertising Campaign
Associated creatives
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