IKEA explores the intersection of home decor and classic still-life in this artistic digital piece. Produced by Memac Ogilvy and Papercuts, the project centres on a curated composition featuring a red wooden chair, juxtaposed with natural elements like peaches to create a painterly, tactile visual experience.
Utilizing a clean and earthy palette, the execution emphasizes expressive brushwork and distinctive colour contrast. The result highlights the intersection of fine art sensibilities within a food and beverage context, presented in a vertical format.
