IKEA: Red Chair
Brand
Date
Jan 2026
Description
IKEA explores the intersection of home decor and classic still-life in this artistic digital piece. Produced by Memac Ogilvy and Papercuts, the project centres on a curated composition featuring a red wooden chair, juxtaposed with natural elements like peaches to create a painterly, tactile visual experience. Utilizing a clean and earthy palette, the execution emphasizes expressive brushwork and distinctive colour contrast. The result highlights the intersection of fine art sensibilities within a food and beverage context, presented in a vertical format.
Style
Artistic, Vertical, Earthy, Clean
Techniques
Oil paint
Industries
Color
Crimson
Sky Blue
Pure White
Context
Advertising Campaign
Associated creatives
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