IKEA: Meatball Party Pie
Brand
Date
May 2025
Description
IKEA shifts into the food and beverage space with this playful campaign for its Meatball Party Pie. Produced in partnership with Edelman APAC, the project leans into a casual, festive aesthetic that highlights the pastry's scale and snackability. The creative relies on live-action technique and natural light to capture an outdoor setting. The visuals feature coastal beachside scenes, juxtaposing miniature Australian and Swedish flags alongside the party pie to frame the product within a relaxed, sunny context.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Chocolate
Pure White
Background
Sandy Beach
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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