IKEA shifts into the food and beverage space with this playful campaign for its Meatball Party Pie. Produced in partnership with Edelman APAC, the project leans into a casual, festive aesthetic that highlights the pastry's scale and snackability.
The creative relies on live-action technique and natural light to capture an outdoor setting. The visuals feature coastal beachside scenes, juxtaposing miniature Australian and Swedish flags alongside the party pie to frame the product within a relaxed, sunny context.
