IKEA: Make Yourself At Home
Brand
Date
Mar 2022
Description
IKEA’s ‘Make Yourself At Home’ campaign showcases domestic comfort through a series of imaginative vignettes. The commercial follows a young artist in her bedroom, utilizing warm lighting to highlight the intersection of childhood creativity and residential space. The project incorporates live-action techniques alongside creative animation, as the subject’s drawings are brought to life through visual effects. Production was handled by Merchant, with creative development by Rethink and post-production by Alter Ego, Artjail, and Rooster Post Production. Vapor Music provided the sound and original composition.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Beige
Navy
Background
Bedroom
Context
TVC / TV Commercial
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