IKEA: Life is Messy
Brand
Date
Oct 2023
Description
IKEA explores the intersection of domestic life and disarray in their 'Life is Messy' commercial campaign. The film captures a candid moment in a residential bedroom, using a live-action technique to contrast the warmth of home with the inevitable clutter of daily living. The narrative leans into a moody aesthetic, utilising cinematic lighting to frame a scene of scattered garments and clothing racks. With production support from Pine, the project balances visual storytelling with a focus on the practical realities of the retail environment.
Style
Horizontal, Cinematic, Moody
Techniques
Natural light
Industries
Color
Sage
Light Grey
Background
Bedroom
Context
TVC / TV Commercial
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