IKEA: 'Lamp' (2002 x 2018)
Brand
Date
Jul 2023
Description
IKEA’s iconic campaign, 'Lamp,' is a cinematic exploration of consumer relationships with household objects. The narrative focuses on a discarded red desk lamp left in the rain, leaning into a moody, atmospheric visual style that highlights the object through deliberate, live-action staging. Developed by agency Crispin Porter + Bogusky London and production company MJZ, the project utilizes a nostalgic tone to frame the piece, grounding the retail advertisement in a simple, emotive urban setting.
Style
Horizontal, Cinematic, Moody, Nostalgic
Industries
Color
Scarlet
Jet Black
Background
Street
Context
TVC / TV Commercial
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