IKEA: Karma
Brand
Date
Nov 2024
Description
IKEA explores sustainable home living in their latest commercial, 'Karma.' The film centres on a family within a vibrant, symmetrically composed living space, highlighting how everyday choices contribute to a more environmentally conscious household. Produced by 100% with creative direction from Havaz Lemz, the spot captures an approachable domestic scene through live-action technique. The narrative shifts focus to specific product details, such as curtains manufactured from recycled plastic, illustrating the integration of sustainable materials into clean, modern interior design.
Style
Horizontal, Commercial, Clean
Industries
Color
Forest Green
Beige
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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