IKEA

Karma

Brand

Date

Nov 2024

Description

IKEA explores the intersection of domestic comfort and sustainability in its commercial campaign, Karma. The film captures a family in a meticulously arranged turquoise living room, focusing on daily rituals and the integration of conscious design choices into the home environment. Developed by agency Havaz Lemz with production from 100%, the work highlights sustainable interior products, such as curtains manufactured from recycled plastic. The piece employs live-action techniques to maintain a clean aesthetic, emphasizing how everyday habits align with long-term environmental considerations.

Style

Horizontal, Commercial, Clean

Industries

Big Box Retail

Color

Forest Green

Beige

Medium Grey

Background

Living Room

Context

TVC / TV Commercial