IKEA: It's Not A Mistake
Brand
Date
Sep 2024
Description
IKEA explores the mundane moments of the shopping experience in the commercial spot 'It's Not A Mistake.' The narrative follows a customer concluding a transaction at a retail checkout, capturing the transition from the store floor to the parking lot in a series of observational sequences. The film utilizes a monochrome palette and live-action technique to ground the spot in a clean, cinematic aesthetic. With creative input from agency Zig and production by Reginald Pike, the project leans into a documentary-style approach to emphasize the familiar rhythm of a retail visit.
Style
Horizontal, Cinematic, Monochrome, Clean
Industries
Color
Burgundy
Beige
Background
Retail Store
Context
TVC / TV Commercial
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